Hair Loss Search-Intent Study
Every keyword in the "Hair Loss common" campaign, grouped by where the searcher actually stands — from people just researching what's happening to their hair, to people naming a specific medicine or brand, to people ready to book a clinic visit. This tells us which searches to educate, which to retarget, and which to bid hardest on.
The 677 keywords pulled for this campaign split into four working groups. "Ready to Buy" and "Searching for Medicine" are the smallest by volume but sit closest to a booked consultation — they deserve outsized budget relative to their size.
Researching Info — Symptoms, Causes & Conditions
Learning about hair loss for the first time — checking symptoms, causes, and named conditions like alopecia or telogen effluvium. The widest top-of-funnel audience; almost none of this should point straight at a booking page.
Comparing Treatments — Solutions & Remedies
Already convinced hair loss needs a fix and comparing options — treatments, remedies, cures, regrowth solutions — but haven't picked a product or provider yet. Strong content/retargeting audience.
Searching for Medicine — Named Treatments & Brands
Naming a specific drug, ingredient, or OTC brand — Finoxidil, Regaine, Rogaine, DHT blockers, microneedling — the clearest signal someone is weighing a self-treat option against a clinic visit.
Ready to Buy — Looking for a Clinic or Doctor
Local or professional intent — "near me", clinic, doctor, specialist, trichologist. Smallest group by volume but the highest-value cluster, closest to an actual booked consultation.
How to Spend Against This
The four groups above are a funnel, not four equal audiences — treat them differently in both bidding and creative.
- Ready to Buy (36 kw, 1,040/mo): Bid hardest here despite the low volume — these convert closest to first click. Send straight to the clinic landing page / WhatsApp CTA.
- Searching for Medicine (79 kw, 2,590/mo): These users are comparing Finoxidil/Regaine/Rogaine/DHT-blockers against a clinic option — a landing page that positions in-clinic treatment as more effective than the OTC product converts this group well.
- Comparing Treatments (156 kw, 4,270/mo): Consideration-stage — best served by content and retargeting rather than a hard sell on first click.
- Researching Info (406 kw, 7,870/mo): Highest volume, lowest immediate intent. Capture through blog/SEO content and retarget, rather than paying search CPC to send this traffic straight to a booking page.
Keywords, search volume & competition sourced from Google Keyword Planner (national average) via the "Hair Loss common" campaign import — snapshot taken 2026-08-10. Intent groups are rule-classified from keyword text; edge cases may shift as the list grows. Browse every keyword in this campaign →
