User Type & Search-Intent Map
Instead of starting keyword research at "hair transplant," we map the full journey a search user takes — from first noticing hair fall to booking a consultation — and classify every keyword by where that user actually stands. This tells us which searches to educate, which to sell to, and which are ready to close.
Every keyword sits somewhere on this ladder. The bar shows an illustrative share of search demand at each stage — top-of-funnel "problem aware" searches are highest volume, while "ready customer" searches are rare but convert almost immediately.
The 98 keywords gathered so far split into four working groups. "Failed treatment" and "Medicine" clusters are smaller in volume but sit closest to a transplant decision — these deserve outsized attention relative to their size.
Informational — Problem Aware & Researching
Learning about their hair loss for the first time — not ready to buy or book, but the widest top-of-funnel audience
Ecommerce — Product-Searching Users
Already buying or comparing over-the-counter products — the first real self-treatment step before considering a clinic
Medicine & Clinical — Treatment Aware
Already frame hair loss as a medical problem — the group most primed to trust a clinic over a cosmetic brand
Failed Treatment — Highest Value Segment
Already tried minoxidil, finasteride or PRP and it didn't work — the closest a search user gets to transplant intent without saying the word "transplant"
Suggested Research Strategy
Don't start keyword research at "hair transplant." Start broad, with seed keywords that match how people actually search early in the journey — then classify every keyword we pull into one of five buckets as it comes in.
